Raya FMCG and A.M.S. Baeshen Company have recently partnered for the exclusive distribution of Al Rabea tea in the HoReCa (Hotel, Restaurant, and Café) sector across Egypt.
This partnership aligns with both companies' forward-looking strategies - Raya FMCG for its plan to expand, and A.M.S Baeshen Company to strengthen their presence in Egypt. This collaboration aims to redesign the tea-drinking experience in the region, reinforcing both companies' commitment to providing high-quality products and services to their consumers.
The partnership is expected to yield numerous benefits, including improved distribution practices, and a stronger presence in the competitive landscape of beverage offerings. As this partnership unfolds, consumers can look forward to enjoying the delightful flavors of Al Rabea tea in their favorite restaurants and cafés across the country.
